The casual futurism of Peir Wu

Peir Wu’s versatile, streamlined wardrobe presents urban masculinity as fluidly contemporary – an uncompromised lifestyle that is comfortably hyper modern.

essence

Peir Wu designs reflect the complexity of movement integral to urban modernity, inspired by active wear.

movement

Urban logic meets a new kind of spiritualism in pieces that exist in their uniquely personal dimension.

spirit

Urban logic meets a new kind of spiritualism in pieces that exist in their uniquely personal dimension.

casual futurism

Peir Wu’s wardrobe is a conversation that speaks the possibility and spontaneity of the every day. Each individual piece adapts to wide-ranging, micro lifestyle changes. This is a timeless, effortless state of dressing that Peir Wu defines simply: casual futurism.

PEIR WU is a London-based menswear label that focuses on a brave new world of independent, quietly discerning men who appreciate finely crafted clothing. Envisioning a tribe of men stripped of all superfluous elements, Peir exploits the potential of materials and techniques with a purist / reductionist ethos ; her garments are refined and evocative.

Having honed her skills under modernist maestro Raf Simons, Peir proposes a fresh futuristic take on Nineties minimalism with an established vocabulary of Eastern quietude.

Peir graduated with an MA from Central Saint Martins College in 2011. That same year, she went on to establish PEIR WU after presenting her graduate collection at London Fashion Week A/W 11.