PEIR WU is a London-based menswear label that focuses on a brave new world of independent, quietly discerning men who appreciate finely crafted clothing. Envisioning a tribe of men stripped of all superfluous elements, Peir exploits the potential of materials and techniques with a purist/reductionist ethos; her garments are refined and evocative.
Having honed her skills under modernist maestro Raf Simons, Peir proposes a fresh, futuristic take on Nineties minimalism with an established vocabulary of Eastern quietude.
Peir graduated with an MA from Central Saint Martins College in 2011. That same year, she went on to establish PEIR WU after presenting her graduate collection at London Fashion Week A/W 11; she now presents at Paris Men’s Fashion Week.